YSL X NIKITA CHAITHOO

CAMPAIGN — YVES SAINT LAURENT (BEAUTY) | BLACK OPIUM PINK GLAZE

OBJECTIVE — To produce a high-end, cinematic video which captures the fragrance notes and new pink-glazed packaging, along with the strong feelings of confidence, freedom and mystique the feminine fragrance conjures on a luxurious night out.

CONCEPT — A romantic, visual story about being remembered by her scent. Getting ready for a spontaneous night out in a moody hotel room, she finishes her look with Pink Glaze. A stranger brushes past her in the street and she doesn't notice, but he does, and she returns to a bouquet and a love note, with the rest left to the viewer's interpretation. Pink lighting, cinematic close-ups and props that nod to the fragrance notes keep the fragrance front and centre.

CHANNELS — @nikitachaithoo via Instagram, TikTok & YouTube Shorts.

Nikita Chaithoo for New Zealand YSL Black Opium Pink Glaze ad campaign, production by Kylee De Thier
Nikita Chaithoo for New Zealand YSL Black Opium Pink Glaze ad campaign, production by Kylee De Thier
Nikita Chaithoo for New Zealand YSL Black Opium Pink Glaze ad campaign, production by Kylee De Thier
Nikita Chaithoo for New Zealand YSL Black Opium Pink Glaze ad campaign, production by Kylee De Thier
Nikita Chaithoo for New Zealand YSL Black Opium Pink Glaze ad campaign, production by Kylee De Thier
Nikita Chaithoo for New Zealand YSL Black Opium Pink Glaze ad campaign, production by Kylee De Thier

CREATIVE DIRECTION — NIKITA CHAITHOO & KYLEE DE THIER
PRODUCTION (CINEMATOGRAPHY, LIGHTING & EDIT) — KYLEE DE THIER
SET ASSISTANT — JACOB MYERS



MODELS — NIKITA CHAITHOO & JACOB MYERS
HAIR, MAKEUP & STYLING — NIKITA CHAITHOO



MUSIC — PROVIDED BY YSL BEAUTY

THANK YOU TO NO SAD COWBOYS!

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